- Service minded : providing services with inclusive attention.
- Safety and security precaution: full awareness of safety and security is the heart of operation.
- Internal and external communication and participation: working as a team with established networks to achieve organization’s goals through effective communication process, including promoted participatory management and decision making.
- Learning continuation: to promote initiative for self development and working capacity enhancement.
- Transparency with Corporate Social Responsibility (CSR): to ensure commitment for shareholders, clients, the nation and the public at large.